:root {
  /* Palette — drawn from the wordmark */
  --ink: #1a1a1a;
  --ink-soft: #3a3a3a;
  --muted: #7a7a7a;
  --line: #e2e2e2;
  --paper: #ffffff;
  --paper-warm: #f7f5f2;
  --white: #ffffff;
  --red: #d2342a;       /* primary brand red */
  --red-deep: #a8221a;  /* hover/darker */

  /* Type */
  --display: "Oswald", "Arial Narrow", Impact, sans-serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;

  /* Scale */
  --text-xs: 0.75rem;
  --text-sm: 0.875rem;
  --text-base: 1rem;
  --text-lg: 1.125rem;
  --text-xl: clamp(1.5rem, 2.5vw, 2rem);
  --text-2xl: clamp(2.25rem, 4.5vw, 3.5rem);
  --text-hero: clamp(3rem, 7.5vw, 6rem);

  /* Space */
  --space-2: 0.5rem;
  --space-3: 0.75rem;
  --space-4: 1rem;
  --space-6: 1.5rem;
  --space-8: 2rem;
  --space-12: 3rem;
  --space-16: 4rem;
  --space-24: 6rem;
  --space-32: 8rem;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: var(--text-base);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }

.page {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 4vw, 3rem);
}

/* ----- Nav ----- */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: var(--space-6) 0;
  border-bottom: 1px solid var(--line);
  gap: var(--space-4);
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: var(--space-4);
  color: var(--ink);
}
.brand__mark {
  width: 52px;
  height: 52px;
  flex-shrink: 0;
  border-radius: 50%;
}
.brand__text {
  height: 38px;
  width: auto;
  display: block;
}
@media (max-width: 540px) {
  .brand__text { height: 30px; }
  .brand__mark { width: 44px; height: 44px; }
}
.nav__links {
  display: flex;
  align-items: center;
  gap: var(--space-8);
  font-size: var(--text-sm);
  font-weight: 500;
}
.nav__links a {
  color: var(--ink-soft);
  transition: color 0.2s ease;
}
.nav__links a:hover { color: var(--red); }
.nav__cta {
  padding: 0.6rem 1.2rem;
  background: var(--ink);
  color: var(--white) !important;
  letter-spacing: 0.02em;
  transition: background 0.2s ease;
}
.nav__cta:hover {
  background: var(--red) !important;
  color: var(--white) !important;
}
@media (max-width: 720px) {
  .nav__links a:not(.nav__cta) { display: none; }
}

/* ----- Shared bits ----- */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: var(--space-3);
  font-family: var(--display);
  font-size: var(--text-sm);
  font-weight: 500;
  letter-spacing: 0.25em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin: 0 0 var(--space-6);
}
.eyebrow .rule {
  display: inline-block;
  width: 28px;
  height: 1px;
  background: var(--ink);
}
.eyebrow--on-dark { color: rgba(255,255,255,0.85); }
.eyebrow--on-dark .rule { background: var(--red); }

.section-title {
  font-family: var(--display);
  font-size: var(--text-2xl);
  font-weight: 700;
  line-height: 1.0;
  letter-spacing: -0.005em;
  text-transform: uppercase;
  color: var(--ink);
  margin: 0;
}
.accent {
  color: var(--red);
}

/* ----- Hero ----- */
.hero {
  padding: clamp(var(--space-16), 12vw, var(--space-32)) 0 clamp(var(--space-12), 8vw, var(--space-24));
}
.hero__inner {
  max-width: 980px;
}
.hero__title {
  font-family: var(--display);
  font-size: var(--text-hero);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0 0 var(--space-8);
  color: var(--ink);
}
.hero__lede {
  font-family: var(--sans);
  font-size: var(--text-lg);
  line-height: 1.55;
  color: var(--ink-soft);
  max-width: 60ch;
  margin: 0 0 var(--space-12);
}
.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-4);
}
.hero__rule {
  margin-top: clamp(var(--space-16), 12vw, var(--space-24));
  height: 1px;
  background: var(--line);
}

/* ----- Buttons ----- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.95rem 1.8rem;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.15s ease, background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}
.btn--primary {
  background: var(--red);
  color: var(--white);
}
.btn--primary:hover {
  background: var(--red-deep);
  transform: translateY(-1px);
}
.btn--ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}
.btn--ghost:hover {
  background: var(--ink);
  color: var(--white);
}
.btn--lg {
  padding: 1.15rem 2.2rem;
  font-size: var(--text-base);
}

/* ----- Section head ----- */
.section-head {
  max-width: 720px;
  margin-bottom: clamp(var(--space-12), 6vw, var(--space-16));
}

/* ----- Services ----- */
.services {
  padding: clamp(var(--space-16), 10vw, var(--space-24)) 0;
}
.services__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: clamp(var(--space-6), 3vw, var(--space-12));
}
.service {
  padding: var(--space-8) 0;
  border-top: 2px solid var(--ink);
  position: relative;
}
.service__num {
  font-family: var(--display);
  font-size: var(--text-sm);
  font-weight: 600;
  letter-spacing: 0.2em;
  color: var(--red);
  display: block;
  margin-bottom: var(--space-4);
}
.service h3 {
  font-family: var(--display);
  font-size: var(--text-xl);
  font-weight: 700;
  line-height: 1.05;
  letter-spacing: 0.01em;
  text-transform: uppercase;
  margin: 0 0 var(--space-4);
  color: var(--ink);
}
.service p {
  margin: 0;
  color: var(--ink-soft);
  line-height: 1.6;
}

/* ----- Approach ----- */
.approach {
  padding: clamp(var(--space-16), 10vw, var(--space-24)) 0;
  border-top: 1px solid var(--line);
  background: var(--paper-warm);
  margin: 0 calc(-1 * clamp(1.25rem, 4vw, 3rem));
  padding-left: clamp(1.25rem, 4vw, 3rem);
  padding-right: clamp(1.25rem, 4vw, 3rem);
}
.approach__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(var(--space-8), 6vw, var(--space-16));
  align-items: start;
  max-width: 1200px;
  margin: 0 auto;
}
@media (max-width: 820px) {
  .approach__grid { grid-template-columns: 1fr; }
}
.approach__copy .section-title {
  margin-bottom: var(--space-6);
}
.approach__lede {
  font-size: var(--text-lg);
  line-height: 1.55;
  color: var(--ink-soft);
  margin: 0;
  max-width: 52ch;
}
.approach__list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: var(--space-6);
}
.approach__list li {
  position: relative;
  padding-left: var(--space-8);
  color: var(--ink-soft);
  line-height: 1.55;
}
.approach__list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.7em;
  width: 20px;
  height: 2px;
  background: var(--red);
}
.approach__list strong {
  color: var(--ink);
  font-weight: 600;
  font-family: var(--display);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  font-size: 1.05rem;
  display: block;
  margin-bottom: 2px;
}

/* ----- Contact ----- */
.contact {
  margin: clamp(var(--space-16), 10vw, var(--space-24)) 0;
  padding: clamp(var(--space-16), 10vw, var(--space-24)) clamp(var(--space-6), 6vw, var(--space-16));
  background: var(--ink);
  color: var(--white);
  position: relative;
  overflow: hidden;
}
.contact::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 4px;
  background: var(--red);
}
.contact__inner {
  max-width: 760px;
  position: relative;
}
.contact__title {
  font-family: var(--display);
  font-size: var(--text-2xl);
  font-weight: 700;
  line-height: 1.0;
  letter-spacing: -0.005em;
  text-transform: uppercase;
  margin: 0 0 var(--space-6);
  color: var(--white);
}
.contact__lede {
  color: rgba(255, 255, 255, 0.75);
  font-size: var(--text-lg);
  line-height: 1.55;
  margin: 0 0 var(--space-8);
  max-width: 52ch;
}
.contact .btn--primary {
  background: var(--red);
  color: var(--white);
}
.contact .btn--primary:hover {
  background: var(--white);
  color: var(--ink);
}

/* ----- Footer ----- */
.footer {
  border-top: 1px solid var(--line);
  padding: var(--space-12) 0 var(--space-16);
}
.footer__inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--space-8);
  flex-wrap: wrap;
}
.footer__brand {
  display: inline-flex;
  align-items: center;
  gap: var(--space-4);
}
.footer__mark {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  flex-shrink: 0;
}
.footer__wordmark {
  height: 44px;
  width: auto;
  display: block;
}
@media (max-width: 540px) {
  .footer__mark { width: 48px; height: 48px; }
  .footer__wordmark { height: 36px; }
}
.footer__meta {
  font-size: var(--text-sm);
  color: var(--muted);
  text-align: right;
}
.footer__meta p { margin: 0; }
.footer__meta p + p { margin-top: var(--space-2); }
@media (max-width: 640px) {
  .footer__inner { flex-direction: column; align-items: flex-start; }
  .footer__meta { text-align: left; }
}